Main Aspects Of Consumer Behavior Essay Example | Topics and Well Written Essays - 1000 words - 1

Main Aspects Of Consumer Behavior - Essay Example The fact that the customer likes the product and is satisfied with it means that the product has positive attributes. Recalled attribute information with respect to a product strongly influences the product choices and buying decision of the consumer (Hoyer & MacInnis, 2008). Environmental Impact: This falls under the social, ethical and moral values. It is known that consumer behavior is more closely connected to social, moral and ethical behavior of a consumer. As the consumer is concerned with the environment, the poor ratings of the product can negatively influence her decision making with respect to the product. Quality and Pricing: The consumer also has information about the quality and pricing of the product. In the current context, quality and pricing favors the product and is bound to positively impact the decision making (Hoyer & MacInnis, 2008). 2 What theoretical approach(es) best explain(s) this situation and how the consumer might cope with it? Remember to cover the main aspects of the theory/theories you use and explain how exactly they apply in this case. (max 2 pages) The current situation involves pro-social consumerism and ethical consumerism. Pro-social consumption is based on the ideology that one’s action must benefit others or society as a whole. In the current context, purchasing a product must not have negative effects on the society or the environment which is not the case. Being an environmentally concerned, the consumer, in this case, will tend to incline towards pro-social consumption as she is aware now that the product that she is buying has negative effects on the environment. Ethical consumerism is the practice of buying products or boycotting products that are produced by unethical means.