How does CSR affect competitive advantage Essay Example

How does CSR affect competitive advantage Essay Introduction For many decades, corporate social responsibility (CARS) has been viewed as a waste of resources money, labor, time, etc. which conflicts with the firms responsibility to make profits in order to compensate its shareholders (Friedman, 1970; Henderson, 2001 ; Jensen, 2002; Levity, 1 958; Summary Ninepin, 2004). On the contrary, especially during the last years, many supporters of CARS came up with the argument that CARS provides a company with a series of specific benefits that very often will outweigh the expenditures. Some are even of the opinion that CARS is necessary for equines, both from an economic and a social point of view (Brown Fraser, 2006; Trucker, 1984; Kettle Lee, 2005; Meltzer, 1983; Porter Kramer, 2006). Screech (201 1 ) concludes by writing that the following two related conflicts could be solved by proving that CARS and profit-maximizing interests can go hand in hand: On the one hand, the argument that CARS is Just a waste of resources would be invalidated and on the other hand, CARS expenses could be Justified to the shareholders as compatible with the firms obligations and, thus, legitimate and economically beneficial. Although great amount of literature is being published about the connection of CARS and the financial performance of firms, it still lacks empirical support and is therefore vulnerable to the criticism that this relation is not a grounded fact, but rather wishful thinking by Its proponents (Rollover, Schmidt Runes, 2003; Screech, 2011). Therefore, this article aims at throwing light on the link between CARS and firm performance by assessing how CARS might influence a firms competitive advantage. Specifically, as many companies realize how important it is to attract highly skilled employees as a main component of their competitive advantage (Prefer, 1994; Tech, 1998; Turban Greening, 1997), the focus will be on the link between CARS and human resources. This article will start with a review of previous studies and research in this area, followed by an in depth analysis of relevant and underlying theories that describe how CARS affects competitive advantage via a firms human resources. We will write a custom essay sample on How does CSR affect competitive advantage specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on How does CSR affect competitive advantage specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on How does CSR affect competitive advantage specifically for you FOR ONLY $16.38 $13.9/page Hire Writer Ultimately, this article will give Implications for Important future research and the mall findings will be concluded. Previous Research and Studies Although CARS has emerged as an Inescapable priority for business leaders in every entry (Porter Kramer. 2006), there Is no general agreement about whether CARS does contribute to the financial performance of firms or not. A lot of research has been conducted in order to prove the positive relationship between corporate financial performance (COP) and corporate social performance (SSP). Wood (1991 : 693) defines SSP as a business organizations configuration of principles of social responsibility, processes of social responsiveness, and policies, programs, and observable outcomes as they relate to the firms societal relationships. However, the exults of these studies have been inconclusive at best (Donaldson, 1999; Jones Wicks, 1999; McMillan Siegel, 2001; Roman, Hybrid Eagle, 1999). Other studies tried to find conceptual explanations for the lack or the existence of a relationship between SSP and COP, but could not provide answers (McMillan Siegel, 2001 ; society and business need each other now more than ever before. Companies depend on a healthy society, including health care, education, and equal opportunity, but also good government and property rights. These requirements are essential for productive workforce and will furthermore create an expanding demand for business. Simultaneously, this healthy society is also in the need of successful firms. Apart from creating Jobs and wealth, they are the main innovators that improve the standards and quality of living (Porter Kramer, 2006). Hence, it should be in the interest of every firm to conduct CARS, regardless of the possible relationship between SSP and COP. Firms behaving in a socially responsible manner benefit through the subsequent reputation, another topic with a huge body of literature. The reputation f a firm that is built on its social consciousness will not Just temper criticism by the public in case of a crisis (Porter Kramer, 2006), but will also help building a positive relationship to stakeholders, such as investors, suppliers, bankers, and customers (Bombers Channel, 1990). Again, from a financial perspective, reputation plays an extremely important role. Not only will it facilitate access to capital through the emanating positive relationship to investors, but with respect to SSP, reputation also has a higher correlation with COP than any other variable even corporate environmental performance (Brown Perry, 1994; Rollicks et al. , 2003). The return from reputation is, thus, the key to reaping benefits from SSP (Roberts Dowling, 2002). One way of reaping benefits from corporate reputation is by attracting a high quality workforce (Greening Turban, 2000; Turban Greening, 1997). However, the attraction of good employees is not the only channel through which good reputation through CARS affects a firms human resources, possibly leading to a competitive advantage. Research suggests that it also increases the goodwill of current employees towards their employer, which in turn can improve the companys financial outcomes (Davis, 1973; McGuire, Sundered Schneider, 1988; Haddock Graves, 1997). Furthermore, firms can turn instruments such as sponsoring of sports or cultural events into a competitive advantage by improving the morale of their employees and boosting productivity (Porter Kramer, 2002). Supplementary, it has been proved that scandals in regards to CARS will negatively influence employee morale and, thus, the firms performance (Screech, 2011). During the last decades, undress and thousands of articles about CARS have been published, many of them with a strong focus on financial aspects such as the relationship of SSP and COP. Surprisingly few dealt with the influence of CARS on human resources. Greening Turban (2000: 276) analyzed and confirmed that Job applicants will attempt to interview with firms, and will have a higher probability of accepting a Job offer from firms with positive SSP reputation. However, their study is based on a survey of only 39 students and did not focus on what exactly attracts employees and how these causes can be used to create a competitive advantage. Furthermore, a lot has changed during the last years, not only the importance of but also the ways companies pursue CARS. Therefore, these will be the main aspects in the remainder of this article. Theory and Implications for Future Research This section will introduce the most important theories that are relevant for an analysis of the relationship between CARS and competitive advantage. As this article section will start with an explanation of the importance of a quality workforce. Afterwards, theories will be presented which focus on how CARS can influence prospective (via firms attractiveness) or current employees. Quality Employees as a Source of Competitive Advantage There is a reason why statements like our employees are our strength can be found on the homepages and on promoting materials of many companies nowadays. The attraction of superior human resources and retaining them in the firm can provide firms with a sustained competitive advantage (Load Wilson, 1994; Prefer, 1994; Wright, Ferris, Hillier Karol, 1995). Additionally, especially in fields with labor shortage, such as IT or engineering, the attraction of quality applicants is becoming more and more important for the success of companies Jackson Schuler, 1990; Freeman Gowning, 1990). Those organizations that are able to attract the greater applicant pool of top-quality applicants can better utilize their selection system which results in a potential competitive advantage (Load Wilson, 1994; Turban Greening, 1997). As research suggests that employee attraction to a large extent is based on perceptions of the corporate image, which in turn is influenced by the firms SSP (Bombers Channel, 1990), the explanation is given of why many firms promote e. G. Their environmental or philanthropic programs in brochures for prospective applicants (Poe Courier, 1995). They want to demonstrate how socially responsible they act. That this can be successful is confirmed by the finding of Bauer and Amman- Smith (1996) that firms with a stance towards the natural environment are seen as more attractive firms than those without such a stance. The reason why companies should focus more on their employees is that researchers agree that a quality workforce has become more important than other sources of competitive advantage (Greening Turban, 2000). Previously, the success of firms was often attributed to their access to financial markets, product and process technology, patents, the placement of learning curves and economies of scale, etc. However, scholars have noted that the importance of those sources of success has decreased over time, while the selection and management of high quality employees has become a critical factor to success (Prefer, 1994; Snell, Wounds Wright, 1996). Knowledge-Based Theory Similarly, another body of literature suggests that a firms ability to create, manage and transfer knowledge is the key to its success (Feline Westerly, 2007; Grant, 1996), which also points out the importance of a quality workforce as one key to a nominative advantage. Authors suggest that intelligence, motivation, vision, experience, creativity, analytical abilities and commitment are some of the characteristics of quality employees (Tech, 1998). A firms success in the future depends largely on how well it can capture value from those knowledge assets (Tech, 1998). Hence, in order to succeed, a firm must take advantage of its workforce and be able to manage its knowledge. Although high quality employees can be viewed as a necessary condition for success in a modern knowledge economy, it is not a sufficient one (Greening Turban, 2000). The firm has to be able to develop the knowledge and talent into skills and competencies which are valuable, rare, inimitable by competitors, and unsustainable in order to develop a competitive The role of human resources in developing a firms competitive advantage is consistent with the resource-based theory of the firm. This theory suggests that every organization is simply a collection of unique capabilities and resources providing the foundation for the strategy of the organization and being the primary source of its competitive advantage and profitability (Barney, 1991/ 2011; Grant, 1991; Meyer, 1991). It assumes that firms acquire and develop these unique resources and capabilities over time and emphasizes that resources may not be mobile across companies, or easily imitable by other companies (Grant, 1991). As mentioned above, apart from physical resources, also human resources, such as talented managers or high quality employees, are highly important resources for firms (Barney, 1991; Meyer, 1991) and in a global economy, the skills of an organizations workforce are increasingly critical to the development of sustained competitive advantages (Throw, 1992). Additionally, SSP can be viewed as an organizational resource. Investments in SSP may assist firms in developing new capabilities, resources and competencies that are manifested in a firms structure, culture, technology and human resources (Barney, 1991; Russo Bouts, 1997; Heartfelt, 1984). For instance, SSP can help management to develop better processes, scanning skills, or information systems which will better prepare an organization for turbulences, external changes, or crises (Russo Bouts, 1997). The channels through which a companies SSP can affect these resources, especially the human resources, will be subject of discussion later in this article. Signaling Theory Another theory that may be relevant for understanding how a firms SSP may influence human resources, especially the attraction of quality employees, is the signaling theory. There exists a classical information asymmetry between the applicants and the employer. The applicant does not really know how working conditions, corporate culture, etc. Look like in the companies he or she is applying for. Signaling theory suggests that, due to the incomplete information about the company, applicants interpret all the information they receive as signals about e. G. The working conditions in the organization (Greening Turban, 2000). Organizational attributes, for example, provide prospective employees with information about how it would be like to be part of this organization. For instance, a firms formal social programs or policies towards stakeholders or developing political and social issues may attract applicants by serving as signals of the firms goals and commitment. Likewise, the policy to provide day care facilities or to manage diversity has an influence on organizational attractiveness as an employer, because it signals willingness to attract women and minorities and to treat them in a fair manner Greening Turban, 2000; Williams Bauer, 1994). Potential employees might interpret a companys SSP as a signal about its organizational values and norms. These values and norms affect the applicants perceptions of the working conditions and therefore also the companys attractiveness as an employer. Additionally, according to the person-organization fit theory (Kristin, 1996), it is expected that the prospective Job applicants specific values will influence the extent to which a firms SSP influences that attraction (Greening Turban, 2000: 259). Social Identity Theory influences human resources as well. This theory emphasizes that people classify themselves into specific social categories on the basis of different factors, as for example the organization they work for, and that the fact of being a member in those social categories influences peoples individual self-concept (Dutton, Dickered Hairball, 1994; Turban Greening, 1997). Hence, the self-image of employees is influenced by the reputation and the image of the employer. As mentioned earlier, a firms reputation is affected to a large extent by its corporate social performance. Consequently, social identity theory suggests that employees working for a firm with strong SSP will experience positive outcomes, such as an enhanced self-concept, just by being employed in this socially responsible firm (Greening Turban, 2000). Furthermore, as potential employees might expect to experience this enhanced self- concept, the attractiveness of firms that put a strong focus on acting socially responsible is positively affected as well. Definition of Research Gaps After having presented theories that suggest that the right employees can lead to a sustained competitive advantage and that there is relationship between CARS activities of an organization and its human resources, this article will now focus on issues where more research is needed in order to fully understand these relationships. Generally, there exists an almost inexhaustible amount of literature that analyzes the relationship of a firms SSP and its COP. A far smaller body of literature focuses on the link between SSP and human resources. Most of these articles build up theories and make suggestions, but not that much empirical research has been conducted yet to actually prove these theories or to contradict them. Research suggests that potential applicants are very aware of a companys SSP and that companies with a good CARS rating have a competitive advantage, because hey attract a larger amount of applicants and applicants that are of high quality. However, these studies by Greening and Turban (2000) and Turban and Greening (1997) are based on a survey of 39 students or even Just 34, respectively. Also, it can be assumed that those students were aware of the purpose of the study and, thus, were biased in regards to their answers. A study on a large scale needs to be conducted in order to get valuable results. Additionally, it needs to be conducted in different geographical regions of the world, as CARS plays completely different roles in the various societies. While it, for instance, is of great importance in most Western European or the Nordic countries, this is not necessarily the case in many South American or Asian countries. Furthermore, the ways how organizations pursue CARS has changed or at least become broader during the last years. Partnerships of business firms with non-governmental organizations (Nags) had been unthinkable a few decades ago, but have become an important issue nowadays. Many firms grant their employees a certain amount of days off, so that they can engage in Nags they support. Microsoft, for example, allows its employees to take three days off for this repose every year (Thomson, 2012). How do those CARS activities affect the attractiveness of firms? Which CARS activities affect a firms attractiveness the most? Since scholars argue that a quality workforce is becoming an increasingly important source for competitive advantage, these questions need to be addressed by future research. However, CARS does not Just affect a firms human resources via the employers SSP as well. In the framework of Mitchell, Eagle and Wood (1997), employees are seen as a crucial component to success and as a scarce resource. Therefore, they have power, legitimacy and some urgency, and are thus salient takeovers of the firm. It is a logical consequence that they are affected as well, when a firm aims at multiple stakeholders by pursuing CARS. According to Screech (201 1), the idea is that employees will be much more satisfied, if they feel that the beneficiaries of SSP are they, rather than some other external recipients of charitable contributions. Employee satisfaction, in turn, will help retain the employees and reduce turnover (Labeling Freeman, 2000), or positively influence the organizations operational efficiency (Branch Rodriguez, 2006), which can be the source of a competitive advantage. Future research might analyze how and which SSP strategies affect employee satisfaction or investigate if there are moderators that influence this relationship. Conclusion This article suggests that CARS and a firms human resources are interlinked with each other in many different ways. The analysis indicates that a quality workforce is becoming a crucial factor for gaining a competitive advantage and that quality employees can be attracted by a firms SSP. Furthermore, SSP positively influences the employee satisfaction which in turn might lead to a competitive advantage by boosting productivity and efficiency. However, this article aims at showing up areas in which more research has to be conducted in order to fully grasp the influence of corporate social responsibility on the human resources of firms. Especially, empirical research is needed to confirm the theories that have been proposed until now. But also in regards to the constantly changing ways of how companies pursue CARS, it is important to investigate which of them have the greatest impact on employees and their morale. Only then will it be possible for firms to capture the largest benefit of their CARS activities: the creation of a sustained competitive advantage.

Slavery in the territories essays

Slavery in the territories essays It has been said that the institution of slavery caused The Civil War. In the years leading up to Americas bloodiest war, the new territories the United States acquired began to get enough citizens so that they may become states. The question that ripped Congress and this country apart was whether or not these new states would be admitted as free or slave states. You see, until these states appeared there was a fragile balance of fourteen slave states and fourteen free ones. Admitting a state either way would cause a shift in power in the Senate, and who ever won could basically run the country. The first position to be discussed is that of the South. The South obviously believed that it was their right to take slaves into the new territories. As John C. Calhoun said it, there could be no compromise on the territorial issue. (67). The South felt that not being able to bring slaves into the colonies deprived them of their equality with the other states, the North in particular. They felt that the North was trying to dominate them, almost making the Southern whites slaves, The North is determined to convert all the southern population into slaves...The North and South are now completely separated. (70). The South felt that there was nothing wrong with the institution of slavery. It was their way of life and the means by which they made their living. Jefferson Davis said it best to exemplify the Souths feelings. To the abolitionists he said, They called slavery a sin. By which standard did they measure it? Not by the Constitution, which recognized property in slaves. Not by the Bible; that justifies it. (219). As is seen by that quote, the South felt justified in their use of slaves. They saw it protected by the Constitution, a document written by possibly the most respected men in American history, and a document held nearly in the same ligh ...

Leadership of Turkish Founder Mustafa Kemal Atatrk Assignment

Leadership of Turkish Founder Mustafa Kemal Atatrk - Assignment Example Turkey could have been a colony of the British or the French had it not been with the bold and daring leadership of Ataturk. When Germany lost to the allied forces of which the old Turkey allied itself with, allied forces occupied the whole of the country of which it nearly made a colony and its caliphs already considering on whose side it would make itself a colony. But Ataturk wanted independence in Turkey and left Istanbul on small boat Bandirma to Samsun on May 19, 1919, and begun the Turkish War of Independence. From then on, Ataturk became a charismatic leader of Turkey wading off invading allied forces against all odds. Finally, Ataturk became victorious ending the War of Independence with the signing of the Treaty of Lausanne on July 24, 1923, where Turkey was recognized as an independent state. Ataturk became its President on October 30, 1923, until his death on November 10, 1938, and immediately instituted sweeping reforms on all aspect of Turkish life from the political, social, legal, economic, and cultural spheres and laid down the foundation of a modern Turkey which is based on democracy and sovereignty. In assessing the leadership of Mustafa Kemal Ataturk, it is important that we have to contextualize his leadership to allow us to make an accurate analysis of his leadership. To put it in perspective, we have to consider that at the time when Ataturk led, Turkey was in a national crisis and was about to be colonized by allied forces.

Fundamentals of International Business Essay Example | Topics and Well Written Essays - 500 words

Fundamentals of International Business - Essay Example After more than 10 years in operation, NAFTA certainly has resulted in major changes in the trade and overall economic system, but the overall impact, whether positive or negative, needs to be evaluated in a perspective that is broader than the immediate repercussions. NAFTA was created to ease trade restrictions and tariffs among its three member nations. However, a number of economists and politicians think that the trade agreement resulted in an economic downturn in the United States. In a report for the Economic Policy Institute (EPI), for instance, Scott (2003) stated that there have been false promises on the part of NAFTA with regards to improvements in the economy. This is because the agreement caused an imbalance in the trade system, resulting in job losses, company closures and a shift of investments to Mexico, which offered lower capital outlays and better profitability. Most of the jobs lost were in the manufacturing sector, as more factories were transferred to Mexico for cost-efficiency purposes. The EPI evaluation showed that the number of jobs lost, predominantly in the motor vehicle, textile and apparel, and computer and electrical appliance industries, greatly outnumber the jobs created as a result of NAFTA (Scott, 2003). While Mexico benefited much from the NAFTA deal, other exporters such as those in the Caribbean region suffered, as it became more difficult for them to compete with Mexican

Cross Cultural Studies Essay Example for Free

Cross Cultural Studies Essay Beauty, is anything that appeals, and is incorporated in current fads and trends of the area. Its features drastically vary across the globe where antagonizing manners are adopted. Obesity is such an example, where in the west, obesity is shunned, and admonished, and on the contrary, in the African countries, obesity lures and is considered to be a blessing, exhibiting richness. Beauty may be skin deep, but there are cases when such becomes a paradox. Obesity is not just about the weight, or the physical and genetic rationalities we can derive from it. Obesity can also be derived from its psychological roots. What is obesity and how it affects the reputation, personality, or even the attitude towards it varies across cultures as mentioned earlier. In this paper, obesity is seen as good and wanted physiological trait, compared with as a social cancer plaguing the health in most Western countries. RESEARCH FINDINGS Norimitsu Onish (2001), in his article entitled, ‘On the scale of Beauty, weight weights heavily’, has explained in a formidable manner the craze obesity has amongst teenage girls in Nigeria. He has depicted the ways ladies will employ to go beyond their means so as to become fat, and conducts market surveys determining which types of steroids, pills or chemicals they would use. The paper explains how obese women are idealized and looked up onto. Onish indicates that women would tend to consume harmful chemical to gain fatty tissues, and have become so obsessed with becoming fat, that they would go to ‘fattening farms’ and get massaged weeks before their weddings. Likewise, some of the poorer women would consume animal feed in order to get fat and become attractive, as they cannot afford the rich foods. Historically, fleshy African women were considered well endowed financially, because they can afford food, are healthy and fertile. Women in African culture are revered to as the food provider, the one who plants and supplies food in the community. A fleshy African woman connotes someone from an affluent family or perhaps a potential good provider for her family. The heavy African woman was valued and held in high esteem. However, it is important to note that African women labored diligently, working sun up to sun down, and their laborious tasks were not conducive to being big. The arduous work kept African women basically on the thin side (Johnson and Broadnax, 2003). STRATIFICATION: Stratification is an integral part of a community and society that occurs due to a division in the classes which is determined by the economic situation of the household or community. This horizontal stratum is also prevalent among some countries which have a male dominant society, on the pretext of religion. This has been depicted in Onish’s article, where obese women are a status symbol, exhibiting their resources, and that they belong to well to do families, compromising their health in this way. A very good example is quoted explaining how a girl since the age of 11 years, was forced to become obese on the pretext of getting a ‘good match’, and now she suffers from hip dislocation, and bone disorders, as it has become difficult to carry herself around. Culturally, being large was not customary. In the African view, women who are fleshy, had hips, and a voluptuous body are the women to marry. Body size was also perceived to make them excellent mothers. African women who are large have more adipose tissue, and were perceived to carry a fetus to full term and suspend for some time the effects of starvation should there be scarcity of food (Johnson and Broadnax, 2003). In a class lecture by Mead back in 1974, culture was defined as the transmission of values and behaviors and concepts. It is the way one eats, the way one walks, and the way one raises a child. In Africa, the cultural level was subtle for little girls to learn that African men and families values large women and was highly acceptable. But being voluptuous was deemed in a different way when slaves were transported to the new world. African women then were viewed and even designated to be breeders and has a duty to give birth as many times as her owner wants to. Alex Haley documented this in his book by relating how large African women beats slave children and hands them to a slave owner as a sexual prize (Johnson and Broadnax, 2003). In another article, ‘Culture: A sociological view’, Becker (Becker, 1982) explains the significance of culture in a society and how it is regularly modified in order to meet the modern fashion and fad. Culture is being regularly changed, and newer versions of principles and practices are adopted. Likewise, stratification in terms of race and gender is also now being diluted, as a sense of equality is prevalent within most of the societies across the globe. A society is organized by its cultural values, which is the essence to its development, and thus although newer concepts are adopted, older principles should not be ignored and should be passed onto generations in order to preserve a society’s cultural heritage. The gradual changes in society together with the culture in which one grows takes generations. There are a few and core cultural traits which are passed on from one generation to another, preserved in families, despite the many changes that are constantly happening. In the sociological context, this also reflects how society influences the individual’s views and perceptions with the many changes happening around him/her. At some point, the person knows what his culture is inherently, but also adjusts to fit in and cope up with the many cultural changes in our societies. CROSS CULTURAL STUDIES: Cross cultural studies was a very interesting subject that depicts the various anthropologies around the globe. The primary essence in this study is an element of tolerance which various ethnic groups have to incur so as to accommodate and intermingle with various cultural set ups. A united stand in which people from entirely different cultures will team up and constructive serve towards the progress and development of a society is prevalent in most countries. A good example is depicted by the people of Malaysia, in which various ethnic groups coexist and play their respective roles in order to make Malaysia one of the most rapidly developed nation in the past decade, and it is now a role model for others to follow. Hinduism, Islam, Christianity and Buddhism coexist and temples are built right next to mosques and churches, where people go shoulder to shoulder to preach in tolerance and harmony. The same can be derived when slaves where transported to the New World. As African women became sexual prizes to their owners, some Westerner has fathered a child, and bore an African-American child. In the existing culture, being thin is in. Bulimia and anorexia has become an epidemic amongst teens and younger women because of the images of thin women being cultivated in the new society. The cross cultural examination between how women in Africa in comparison with African-American women view obesity is different and is a reflection of how views and perception change over time and across cultures. CONCLUSION: Culture differ across the globe, meeting the geographical requirements of a region, these can vary and be contrary, like the case of obesity, which is endeavored by some, and admonished by other societies, like the westerners. Likewise, cultural set ups are modified and changed in order to meet modern day requirements, and simultaneously maintaining and preserving the ancient cultural values that have been passed on. Similarly, cross cultural set ups also do exist, and various ethnic groups coexist and serve proactively for the development and progress of nations, thus exhibiting discipline, unity and tolerance. REFERENCES: Becker H. (1982) Culture: A Sociological View, Yale Review, September 2, , 71:513-527 Johnson, R. W. and Broadnax, P. A (2003). A perspective on obesity analysis of trend of obesity in African-American women. ABNF Journal. Onish N. (2001) Maradi Journal: On the Scale of Beauty, Weight Weighs Heavily New York Times dated Feb 12

The Use of Symbolism in Robert Frosts Wind and Window Flower Essay

The Use of Symbolism in Robert Frost's Wind and Window Flower I interpreted this poem as a very sad one. A love unrequited by the pursued. In the first two lines the poem tells you to forget about the love you share and hear a tale of this. Not to literally forget, but possibly put aside. The man is a winter breeze, cold and rough and sort of roams the land. The woman is a window flower, shut off from the outside. This sets up the separation. They can "see" each other and are kept apart by a glass wall. She has all the comforts of the outside, the warmth of the sun and even the company of a "caged yellow bird" (7) hanging above her. It is almost that the mention of this bird being caged above her is a symbol of this woman's status in the home and possibly provided by the wealth of her parents. Although she is shut off from the outside, there is this bird almost captured for her to dissuade her from having thoughts of her actual closed lifestyle. She is being furnished with creature comforts instead of with freedom. Maybe because those above her feel she cannot ha...

Fast Food Essay

Fast food is the term given to food that can be prepared and served very quickly. While any meal with low preparation time can be considered to be fast food, typically the term refers to food sold in a restaurant or store with preheated or precooked ingredients, and served to the customer in a packaged form for take-out/take-away. The term â€Å"fast food† was recognized in a dictionary by Merriam–Webster in 1951. Outlets may be stands or kiosks, which may provide no shelter or seating, or fast food restaurants (also known as quick service restaurants). Franchise operations which are part of restaurant chains have standardized foodstuffs shipped to each restaurant from central locations. Defination of Fast Food ?Food that can be prepared and served very quickly ?Any meal with low preparation time can be considered ?Food sold with preheated or precooked ingredients. The first fast food restaurants originated in the United States with A&W in 1916 and White Castle, founded by Billy Ingram and Walter Anderson in Wichita, Kansas in 1921, is generally credited with opening the second fast food outlet and first hamburger chain, selling hamburgers McDonald’s and KFC are multinational corporations with outlets across the globe. The United States has the largest fast food industry in the world, and American fast food restaurants are located in over 100 countries. Approximately 2 million U. S. workers are employed in the areas of food preparation and food servicing including fast food in the USA. Famous Fast Food Brands From America (TOP 10) LINK: http://cuclife. com/famous-brand/Fast-food/list_711_1. html (Photo Use) 1. Burger King 2. Burger King 3. Taco Bell 4. Arby’s 5. Wendy’s 6. White Castle 7. Kentucky Fried Chicken 8. Pizza Hut 9. Chick-fil-A 10. Subway History of Fast Food Culture Significant Events in the US Fast Food Industry 1916: The first low-cost limited menu high-speed hamburger restaurant called White Castle opens in Wichita KS. 1921: White Castle opens its first restaurant selling hamburgers for 50 cents. 1940: The first McDonald’s store Established. 1951: The term fast food is recognized in the Merriam-Webster Dictionary. 1967: McDonald’s opens its first restaurant outside the United States 1971: The first Starbucks store opens in Seattle 2002: McDonald’s cuts back on trans fat on its French fries by 48%. 2005: McDonald’s mascot Ronald ranks 2nd in the top-10 advertising icons of the 20th century. 2006: According to an estimate, Americans spend nearly $142 billion on fast food. Development of Fast Food Industry Restaurants have been around in some form for most of human civilization. But they usually catered to travelers. As far back as ancient Greece and Rome, inns and taverns generally served food to people who had a reason to be away from home. This trend continued until relatively recently. Although taverns and coffee houses were popular places to gather and share beverages in the 17th century, the idea of eating out for fun didn’t take off in Western society until the late 18th century. Although McDonald’s was the first restaurant to use the assembly-line system, some people think of White Castle as the first fast-food chain. White Castle was founded in 1921 in Wichita, Kansas. At the time, most people considered the burgers sold at fairs, circuses, lunch counters and carts to be low-quality. Many people thought hamburger came from slaughterhouse scraps and spoiled meat. White Castle’s founders decided to change the public’s perception of hamburgers. They built their restaurants so that customers could see the food being prepared. They painted the buildings white and even chose a name that suggested cleanliness. White Castle was most popular in the American East and Midwest, but its success helped give hamburger meat a better reputation nationwide. So, like cars, White Castle played an important part in the development of fast food. The McDonald brothers opened their redesigned restaurant in 1948, and several fast-food chains that exist today opened soon after. Burger King and Taco Bell got their start in the 1950s, and Wendy’s opened in 1969. Some chains, like Carl’s Jr. , KFC and Jack in the Box, existed before the Speedee Service System, but modified their cooking techniques after its debut. McDonald’s, which started it all, is now the world’s largest fast-food chain. According to the National Restaurant Association, American sales of fast food totaled $163. 5 billion in 2005. The industry is growing globally as well. Total sales for McDonald’s grew 5. 6 percent in 2005, and the company now has 30,000 franchised stores in more than 120 countries. However, McDonald’s – and fast food in general – does not always get a welcoming reception around the world. McDonald’s restaurants have been attacked in several countries, including the United States, China, Belgium, Holland, India, Russia, Sweden and the U. K. Protestors have accused McDonald’s and other chains of selling unhealthy food, marketing aggressively to children and undermining local values and culture. Reason why the Fast Food Industry can be so Successful ?Cheap ?Fast (Convenience) ?Tasty ?Change in lifestyle (Working Long Hours, Busy Life, Rapid Paces) ? Child-Friendly Atmosphere (E. g. Toys) ?Franchising Scheme (E. g. McDonald’s) Variants: How the fast food culture in America influence the whole world.